GGI Webinar | Business Development & Marketing (BDM) Practice Group 10:00 am EDT

Chair: Jim Ries, Global Chair of the GGI BDM Practice Group
Guest Speaker: Chris Cocca

Building a Strong Business Development (Sales) Funnel

This webinar will cover how to think differently about building and maintaining a successful business development funnel and pipeline:

• Elements of the business development funnel and how the "sales math" works.
• Business development activities that are crucial to success.
• How to consistently fill the top of the funnel with the right leads and referrals.
• How to increase deal conversation and save time in business development.
• AI/Technology ideas to drive efficiency.

About the Speaker

Chris Cocca is the President of Strategic Sales, founded in 2017. He is a former CPA and started his career in accounting and finance, but soon found his passion for business development and helping accounting and professional services firms grow. Chris has been a sales leader of small, mid size and fortune 500 companies for over 25 years.

Chris’ Evergrowth process is designed for firms that face a lack of quality growth and are struggling to find a balance between business development and client work. Evergrowth is a business development process that turns accounting and professional services firms into rainmakers. The core elements of this process provide a systematic approach that will transform the organization into a culture of business development that consistently grows, gains market share and meets the changing needs of their clients.

Chris is a licensed advisor in Salesxceleration, which is the largest group of Fractional Sales Leaders in the world. Chris is a 4 time winner of the prestigious President's Club award. He is also a certified RAIN Group sales trainer. Chris resides in New Market, Maryland.